Welcome to Forma
a London-based design studio where each piece we make is a testament to our journey of exploration, creativity, and the relentless pursuit of beauty.
At Forma, our driving force is our love for design. We are motivated by the desire to express our creativity, explore new ideas, and craft beautiful objects that spark joy in the world. Our mission is to explore the vast realm of design, pushing the boundaries of creativity to bring forth products that inspire and delight.
We draw our inspiration from the surrounding environment which informs the story and concept behind each of our products. Our design process is highly iterative, reflecting our belief that great ideas and true beauty emerge from a rigorous process of exploration and questioning. We engage in a wide array of ideas, refining and redefining until we arrive at something truly special.
Our journey from concept to creation begins with capturing inspiration from any conceivable source. This inspiration becomes the foundation of our design process. We harness the power of 3D modelling to develop our ideas, employing 3D printing technology to test, iterate, and ultimately create the final product. This approach not only allows us to push the boundaries of design but also ensures that each piece we create is unique, beautiful, and meticulously thought through.
Alex Murarescu
Designer & Founder
Alex is a UK Architect with a profound passion for design. In 2017, he joined one of the world’s most prolific design studios, Heatherwick Studio. Throughout his career he has been exposed to a broad spectrum of design disciplines, from architecture and design to furniture and product design.The culmination of years of design and creative exploration, as well as a deep-seated love for creating beautiful objects has led Alex to found Forma.